Trinity Square is a shopping and leisure complex in Gateshead, County Durham. The open-air complex is popular with locals and visitors alike, offering a wide array of retail, leisure, and dining experiences, and includes a VUE Cinema with cutting-edge screens.
Aston Services Group are extremely proud to be associated with Trinity Square, working with them as they implement their award-winning campaigns, and providing over 500 hours of manned security per week.
Despite the difficulties of the past months, Trinity Square has had an outstanding year. Amongst other accolades, the centre was shortlisted for the recent Sceptre Awards for Best Christmas Campaign and late last year was a finalist for the 2020 Medium Shopping Centre Manager of the Year. Centre manager, Tony Pickering puts all this down to the dedication of his team, and now to cap it all Trinity Square has won a national award that recognises its Corporate Social Responsibility work during the Covid-19 pandemic.
Trinity Square launched its #TrinityCares campaign as social distancing measures were introduced across the UK. The campaign focussed on keeping shoppers, visitors, and staff safe and reinforcing Government and local authority messaging.
The campaign also included Trinity Square’s fundraising for the special-care baby charity Tiny Lives. Despite opportunities to fundraise being limited with the pandemic, Trinity Square was able to break the £10k mark with its virtual Christmas Light switch on at the end of 2020, thanks to the generosity of its retail and leisure businesses, staff, and shoppers.
Just Marketing, in association with the Creative Marketing Council, has awarded Trinity Square the Best CSR Campaign award in its 2021 awards. The award recognises the effective harnessing of an organisation’s influence to deliver a positive social or environmental change and how responsible business practice is at the organisation’s heart, providing a positive impact for stakeholders.
Centre Manager Tony Pickering commented: “We take our role in the local community very seriously as well as health and safety, and it was our utmost priority to keep everyone safe during the pandemic as we do at any other time. So, we are delighted to have been recognised for our work through this challenging period with a Just Marketing award for the best CSR campaign.”